12 Secrets to Virtual Book Launch Success in Spite of Social Distance
Updated: Jul 9, 2020
LET’S LAUNCH it VIRTUALLY!
Steps #1: Let your Tribe know that you are going to Have a Virtual Book Launch
This step is important because you already have a Tribe and a following. Here is how you use them. They help to spread the word that the book launch is still on and that they are the virtual force to be reckoned with.
Steps #2: Build your Virtual Launch team by holding a Zoom meeting and offer the assignments
This step is critical to your success because the team can pick the jobs that play to their strengths. It is most helpful when working with technology.
Steps #3: Team to prepare Memes, Invitations, and “ads” to get everyone excited
This means you can do a lot of preparation ahead of time. Better yet have that be an assignment if you have a real graphic artist or tech-savvy person on your launch team. It’s critical to remember this when getting the crowd excited to be there and show up shining for your event.
Steps #4: Ask for ten people who feel comfortable with technology share the event when you go Live on Facebook
You need to know this step because you will already have ten trustworthy people sharing your live event. Here is what I mean. Think about all the people who are home right now, and will be over the next few weeks. They will be on social media, and when they see that invite pop up for a live event, they will want to know what is happening!
Steps #5: Find a moderator for the FB live and PRACTICE a few times in the safety of your group so that you are ready
This step comes next because this person is your right-hand man to make sure that the event runs smoothly. This means you can more quickly attend to the people who live and filling them with the tips and key points of your book. So now you’re probably asking, “When do I take action on this?” Well, this kicks in, right upfront, and the KEY is practicing a few times if you are nervous.
Steps #6: Ask for donations (links, ebooks, kindle books, or physical books from other authors)
This step is also crucial because it helps to showcase other authors, get more people to be online with you. It is particularly important because it serves others.
Steps #7: The moderate will need to have the amazon link, website link, and other links ready to drop into the comment box during the FB live.
Pay particular attention to this so that everyone who joins live has the opportunity to know where to find your book, your program, your website, and anything else you want to give to during the launch.
Steps #8: Focus your Launch on how to serve others by sharing with them the top three tips/steps/etc. or your book
Here’s what you do with this. Remember that during your launch, you can serve and show up shining for their needs. Talk about all the BENEFITS that your book will give them, and why it is so important. If your book is a fiction or a children’s book, share the impact of the story and what the emotional connection will be with the reader.
Steps #9: Set up your decor, backdrop, lighting, and microphone. After all, you are LIVE!
Pay particular attention to this when you are practicing with your group. There is nothing worse than not being able to hear or see the host! Practice!
Steps #10: Moderator pick the winners on the giveaways,
This means that the moderator collects the email address and physical addresses if anything needs to be shipped. If the moderator is running everything in the background, you can more easily address your topic and audience.
Steps #11: Find out where everyone lives.
We love to know where people are from and how many are watching. It is a fun part of the process, to see how many people showed up all over the country and possibly the world. Woot! It is a testimony to your preparation and to your tribe sharing with the people.
Steps #12: Remind all about three tips/key points, Invites to the blog/website/amazon, and Congratulate the winners
This step is critical to your success because when people feel they have served, they will support and buy!
If you’re an author who needed a kick start with Virtual Book Launch, then this article definitely got you off to a great start. The 12 steps we covered will help you get closer to your Virtual Book Launch goals and help you sell your book!
By the way, my New free 12 tip PDF explains exactly “How to Increase sells and host a Launch during Social Distancing! “once and for all! Every author who wants to sell their book should grab this free 12 tip PDF here: https://april-tribe.ck.page/cbb162f3e1
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