top of page

What is the Number One Secret to Selling More Books?

Does This Sound Familiar…

Are you an Author with low book sales—less than 1000 sold books? AUTHORS!! That’s a problem.


**Nobody knows you have a great book.

**Nobody knows you're a great author if no one is buying your book.

**No one knows you have a great story unless you're able to have a sales message that persuades the people, your ideal readers, actually to buy your book.

If you want to sell more books you need to be on the BEACON OF LIGHT Podcast—because what sells books is………… better copywriting!

It is NOT just another “advertising” book.

It is NOT a book about traffic - though it will help you get a lot more sales and subscribers from the traffic you currently get (even if it’s not that much right now).

It is NOT a book about product creation - though it will help you sell a lot more products, services, coaching, software, or whatever you sell.

This is NOT a book about list building - though it will help you build huge lists of targeted, rabid, ready-to-buy subscribers.

Copywriting Secrets is A SHORTCUT

This is not a book about “how to get rich,” but if you do what it says, you will definitely make more money than you’re making in your existing business. Why can I say that?

Because this IS a book about how everyone can use the power of words to get more clicks, make more sales, and get more subscribers... no matter what you sell or who you sell it to!

If you’ve ever been frustrated by a lack of sales, lack of clicks, or lack of subscribers… This is the book you’ve been looking for!

Bottom line: Sales copy is a LOT easier than you think once you know the formulas!

Oh, and one more thing…

I’m not going to tell you one of those “how I made a million dollars” stories (though I have many).

I will tell you a quick story about a piece of sales copy that changed my life… this one made me an extra $1,500 a month.


I was living in a trailer. It wasn't even a double-wide. Everybody jokes about “double wide” trailers. I was so poor; I lived in a single wide. I was poor, but I also had a dream. A dream to sell something that didn’t require me to trade time for money as a “wage slave” – which is exactly what I was doing at the time delivering papers and hustling odd jobs.

You see, I’d written a book about real estate (I’d been a mortgage broker and a Realtor for about ten years). The problem was, that over 40 publishers had turned me down. I honestly don't even know how many more than that because I stopped counting at 40. I guess I got tired of the rejection.

So I decided to try selling my book online.

That’s when I learned about making websites… ugly websites. Because the first website I made was hideous. I spent the next four years trying to figure out how to sell online… and not making more than a few hundred dollars a month doing it.

Then I made a decision that changed my life...

I decided I had to do whatever it took to get really GOOD at writing sales copy!

In February of 2001, I learned about one-page sales letters.

That’s when the lightbulb went off for me, and I “got it.” I converted everything on my ugly 20+ page website over to a simple one-page sales letter (you know, the ones that scroll on down the page... like this one).

What happened?

My sales went up 250% literally overnight!

That 250% increase translated into a little over $1,500 a month.

Now $1,500 may not sound like much, but it made me feel like the richest man on earth! That $1,500 a month enabled us to move out of the trailer park and cover a house payment, two car payments, and the electric bill!

That $1,500 a month changed my life more than anything else I've ever done… more than paying off my house within 18 months with another sales letter… more than being able to buy a hundred acres of waterfront property… more than building a 7,000 square foot house… and more than literally driving a Rolls Royce (though I must admit driving a Rolls Royce through the drive-through lane at Burger King while wearing an orange hunting cap is pretty cool 😊).

All that other stuff is amazing. But not as cool as that first one. That first sales letter, when I believed in myself enough to feel in my soul, “I really can do this. People around the world will buy stuff from me.”

“People You Don't Know Will See Your Sales Copy And Send You Money!”

It hit me like a ton of bricks when I realized, “I can actually make money online… and if I can do it at $1,500 bucks a month, I can do it at a higher level!”

That one sales letter changed my life the most because it opened my eyes to the fact that I needed to embark on a quest to figure out how to get really good at sales copy to promote my business… not someone else’s business!

Sales copy held the keys to unlocking the success I wanted!

And you know what? With a LOT of studying, hard work, and experimentation online (along with my fair share of trial and error) over the last 22 years, I have gotten really good at sales copy!

I’ve been fortunate enough to:

  • Create multiple million-dollar sales letters.

  • Get millions of clicks on my ads, emails, and social media posts.

  • Be the #1 affiliate for some of the biggest product launches in Internet history, including John Reese’s “Million Dollar Day”.

  • ​Build up subscribers lists totaling hundreds of thousands of subscribers.

  • ​Sell millions of dollars from teleseminars, webinars, and live presentations.

  • ​Figured out how to sell everything from software to coaching to ebooks, books, membership sites, affiliate products, CDs, DVDs, and more in multiple industries.

But here’s something you may not realize, especially if you think you can just hire a copywriter to put your sales pages, ads, emails, webinars, and more together for you.

The thing the vast majority of people don’t understand is that most of the really good sales copywriters you're ever gonna meet… you can't hire them!

That’s right! You can’t hire them for one simple reason.

Why would they write a sales letter for you for ten or twenty thousand dollars when they can write one for themselves and potentially make $1 million or more?

Claim Your Copy of “Copywriting Secrets”

(How Everyone Can Use The Power Of Words To Get More Clicks, Sales, And Profits… No Matter What you Sell Or Who You Sell It To!)

Inside the pages of this breakthrough underground playbook, I detail 31 secrets you can use immediately to…

  • Increase your sales (no matter what you sell or who you sell it to).

  • Motivate people to buy now (using proven emotional triggers).

  • Target your perfect customers (who want to buy from you – NOW!).

  • ​Structure offers that sell like crazy (in any market).

  • ​Get a LOT more subscribers (and build a rabid fan base).

  • ​And much, MUCH more!

I’ll even show you step by step exactly how to quickly write an entire sales letter like the one that changed my life… along with many of the other insider secrets I’ve learned over the last two decades from actually doing it.

There's no theory. There's no fluff. This is the real deal!

Again, it's all straight from my experience with years of study, research, and trial and error along the way (along with more than a few mistakes)… and making a lot of money too!

  • The single greatest, most profitable skill everyone can develop (if you want to actually grow a business and make your dreams come true) – pg. xiv

  • What is “sales copywriting,” and why does it matter? (The answer may surprise you because it’s NOT always 30-page sales letters that put the hard sell on unsuspecting website visitors.) – pg. 2

  • What makes “copywriting” different than regular writing… and why should you bother to learn the secrets? (The short answer is that it spells the difference between getting rich and dying poor!) – pg. 3

  • The secret patterns humans have been using for years to sell to other people… since before they even invented money! (Though copywriting is not new, you’ve got to learn the patterns and formulas that make people BUY in today’s world!) – pg. 5

  • The THREE key nuggets you need when analyzing your niche market. This flies in the face of what every business school professor you’ll ever meet will try to teach you! (I’ll show you how you can use these three gems to get INSTANT results… instead of spending millions on “market research” and “focus groups”). – pg. 7

  • The copywriting mindset. What it is and how to develop it. (And, more importantly, how to use it to propel your life and business forward at hyper-speed.) – pg. 32

  • The single most important element in all of sales copy! Get good at this, and it’s like the Midas Touch… everything you touch turns to gold! (Neglect this, and everything you touch turns to pig pudding!) – pg. 38

  • Meet “F.R.E.D.” your perfect customer “avatar!” Learn the secrets to creating the perfect customer in your mind FIRST, and then use what you learn to make massive sales in the real world! – pg. 59

  • Why selling based on “needs” means you’ll go broke in the blink of an eye! (I’ll show you exactly what people will spend their last dime on, go into debt, and even cripple themselves financially to get. Once you know this secret, you can sell to virtually anyone. WARNING: You must PROMISE not to abuse this. It’s THAT powerful!) – pg. 65

  • 8 specific places you can go online to discover the exact triggers that motivate your potential customers to spend their money (so you can position your product, service, coaching, software, etc. front and center as they grab their wallets, pull out their credit cards, and get ready to type in those digits to send you money!). – pg. 69-71

  • The single most overlooked component of sales copy that motivates people to spend more money every year than virtually anything else. It’s not fear… it’s not money… it’s not even sex! (This motivates everyone regardless of age, income, race, or education. We all want it… and you can use it to sell like crazy!) – pg. 73

  • FIVE ways you can use bullets right now to increase curiosity, build excitement, and drive people to action (and make your copy “bullet-proof” in the process)! – pg. 81

  • My “ULTIMATE Bullet Formula” – this one discovery has done more to get people excited to buy than any other in the history of marketing and advertising! (This is literally the secret code to take even the most boring product or service and turn it into a sexy “gotta have it” proposition). – pg. 85

  • The #1 key to creating momentum when you create your sales copy​– no matter what you sell! (It’s kinda like a snowball running downhill that turns into a massive boulder by the time it hits bottom!) – pg. 85

  • The “secret sauce” in all sales copy… when you tap this psychological vein, you literally hit the “motherload!” (This causes people to abandon all reason and instinctively start pounding the buy button like they were getting paid to click!) – pg. 87

  • THREE questions you need to ask about any feature of your product, service, or software BEFORE your potential customers do… especially if you want to make sales by the truckload! (Ignore this one at your peril!) – pg. 88

  • EIGHT specific things you can tie your product, service, software, or coaching to that make people switch into “auto-pilot buyer” mode and just pull out their credit card to buy! (These are so effective you need to PROMISE me you’ll only use them for good and not abuse your new-found selling power!) – pg. 92

  • How to use Amazon as your billion-dollar market research tool – for FREE – to find out exactly what your customers want to BUY right now! (And NO, it’s not just looking at the 5-star products and offering exactly what they do. That’s dumb!) – pg. 103

And That’s Not Even HALF What You’ll Discover Inside The Pages Of This Breakthrough Copywriting Secrets You Can Get FREE

There’s More, but You’ll have to Click here to find out more.

Jim Edwards is an international best-selling author, speaker, and copywriter who helps entrepreneurial professionals get more leads and sales so they can *profitably* connect with, impact, and influence the people they're called to serve.


I go LIVE on the Beacon of Light Podcast Jim Edwards on JULY 19, 2022, at NOON Mountain!

23 views0 comments

Recent Posts

See All


bottom of page