How to Have a Successful Book Launch in 7 Steps
Are you an author? Do you need to get prepared for their launch, but you feel like self-doubt and worry are conspiring against you and sabotaging your success? Do you have questions about a book launch, or maybe you need some tools to help you? Well, look no further because this article will give you the steps you need, without you having to become a publicist. Best of all, these seven goodies will put you on the fast-track to book launch success right now.
Step #1: Use the B-word: Budget!
I know, I know. I said the b-word. But a budget is significant when developing any kind of event (even a virtual event). Here's how you budget. Make a list of all the things you will need for the event.
Prizes and other promotional materials
Possible rental of Venue
Depending on your budget, your book launch doesn't have to be expensive or fancy to be successful. Look at the needs of what you want to do, and you make the decisions on what you want to spend. A simple, well-thought-out launch can be effective without being too costly. I have kept mine at below $100.
Step #2: Virtual or Live Event; You Decide
Most people think that to launch your book; you have to host a big social event—that you need to have a big party planned. But that's not true. With life circumstances as of late, we have been asked to have social distance. How do you launch your book for a Live or a virtual event? You look at the pros and cons of both and weigh the costs. This decision is powered by the needs and demands of the customers. Since we are doing so many things with social distance, and you have so many options to go live (Zoom, BeLive, YardStream, etc.), go for what is right for you.
Step #3: Venues for Virtual Launch
Venue for a virtual launch? Yes. It is essential to think about where you will be hosting this event, even if it is virtual. For example, I have nine children at home (yes, I really have nine children). With a house full of love, noise, pets, and Live happening, what are some options for me: public library, clubhouse, back yard, garage, a studio, a bedroom? The answer is yes to any of these places.
For us, we will be hosting this in my garage studio with the door locked and the children in my room watching a new movie. (Yes, electronic babysitting for 1 hour--don't judge). Think about where you have a quiet space, some great lighting, good sound, and where your internet is secure. Find that place and make it work.
Step #4: PRESALES: Are You Prepared?
We talked about this last week. Here is the summary from that article:
As with any Secret, these will change and adapt over time. But, from my direct, day-to-day Presales experience, smart Authors—regardless of your current situation—will take heed and apply them immediately. Let's review
PREP! That means to set your presale and sale price is set, and that your distribution for all the online and brick and mortar stores are ready.
Presales help to drive data.
Rush and Results. Rush is sometimes essential, but remember, you want to get the best results that you can, so plan and take action to do that.
Presale to your early readers at the discount price. This drives and supports sales, and that's what you want!
If you are an author with multiple books, presales on your newest book will help to drive sales of your other book (as long as you have them connected to your Author Central Account.
Presales help to prevent shortage on your launch day! WOOT!
Presales are the ultimate promoter. Like Chellie Phillips says, "promote, promote, promote!"
Step #5: Tick-Tock! What happens next.